Marketing Non Exec Director
A Marketing Non Executive Director can steer your marketing efforts at a board level ensuring investment drives value.
What is a Marketing Non Exec Director?
Markeing Non Executive Directors are former Exec Directors (typically ex CMO or Marketing Director) who will join your main board to give direction and governance surround marketing strategy and investment.
They operate at a higher level than an interim or fractional CMO and tend to focus on board level governance, strategic direction and alignement to create value.
How will a Marketing NED will help create value
First and foremost the Marketing NED will interface with Investors and the Marketing Function ensuring the marketing plan and investment is aligned with the investors strategic direction and value creation. They will also be able to call upon their years of experience to help the marketing team execute activity more successfully to generate bigger returns in a scalable fashion.
The Benefits of a Marketing Non Exec Director
The Marketing NED will bring a fresh independent perspective to marketing strategy, bringing a customer voice at board level and supplying strategic marketing insight. They will also be sound guidance on Digital Transfromation programs covering digital, data and AI utilisation.
Does my business need a Marketing NED?
A Marketing NED can add huge value to an organisation in many ways. Typically they will be utilised if there is no Executive Marketing representation on the board or if the Marketing represenation on the board is new to a board environment.
Marketing Non Exec Director Responsibilities
- Strategic Marketing Insight
- Brand & Reputation Management
- Digital Trasformation
- Customer Voice at Board Level
- Marketing Mentorship to Internal Teams
Marketing NED Costs
A Marketing NED will tend to operate on a day rate of £850 to £1,200, typically being deployed into a business between 1 and 4 days a month.
What people say about us?
Don't just take it from us
Warwick Ley
Investor & Business Leader
“As Marketing Director, Phil has led and delivered an enormous step change for Help-Link in its digital marketing strategy and brand development in an exceptionally quick timeframe. His impact at both a strategic development and execution level has been significant. "
Richard Harrison
CEO at Switch2 Energy Ltd
“Phil is a highly talented marketer, with a deep understanding of how to design & execute an effective marketing strategy. He has an exceptional ability in Digital marketing - probably the best I've witnessed!"
Mark Pegler
Managing Director at ParkVia
“Phil joined us on an interim basis as marketing director, following Mercia Technologies' investment in July 2018. During his time with ParkCloud, Phil brought energy to the team, and helped us to move the business forward. Phil is a strong change agent, who facilitated a clearer vision for our B2C strategy.”